Your company is better than it looks.
We work out what makes you different, then build a brand your team can run without us.
What brings people here
- You lose bids to companies whose work is not as good as yours.
- Good people take the other offer.
- The next generation is taking over and nobody outside the company knows them yet.
- You are selling somewhere nobody has heard of you.
Why it happens
By the time anyone sees the work, they have already decided.
None of it is about the work. People decide from your website, your proposal, your truck, your job sign, and whatever someone told them about you. Those things are doing the talking either way. Most companies have never sat down and decided what they should say.
That is the job.
What we do
Identify
We spend the first month in rooms with the people who run the company, and studying the firms you lose work to. By the end we can both point at the thing you have that they do not.
Build
Then we settle it. Color, type, spacing, how the mark is drawn and what may never be done to it. Every rule written down with an example beside it, so your team can use it without calling us.
Launch
The website, page by page. Then the signs, the print, the deck, the ads. All of it built from the same book, so a truck and a business card look like they came from the same company.
What you walk away with
A guideline in six parts, with an example beside every rule. Color, type, the mark, layout, photography, voice. Your team opens it and knows what to do.
Look inside a guidelineWhere to start
Most companies take the whole program. You can also buy one stage on its own, or a single month, and stop whenever you want.
See how the Brand Program runs